![]() Google Analytics Tip #8: Utilize custom segmentation.Google Analytics Tip #7: Integrate Google Analytics with your testing tool.Google Analytics Tip #6: Review horizontal funnels.Google Analytics Tip #5: Set up funnels.Google Analytics Tip #4: Question your definition of bounce rate.Google Analytics Tip #3: Map out your event tracking strategically.Google Analytics Tip #1: Start with business questions.So, let’s get you up to speed with the insight gathered in those conversations. These google analytics tips for beginners will turn you into a pro by the end. I’ve organized 25 Google Analytics tricks and tips learned from many, many hours of time spent in the tool and discussing GA as well as data in general with analysts (a fun cocktail party conversation, I must say). That’s where this article comes into play. But hopefully, if you study some hard-fought Google Analytics tips to start, you’ll avoid the most damaging mistakes. No matter how many guidelines and heuristics you follow, you’ll surely still hit walls and discover inefficiencies in the system. There are many ways to fail with Google Analytics analysis. See, the interface seems quite intuitive when you dive in and it’s easy to click around, so you’re fooled into thinking that Google Analytics itself is largely straightforward. ![]() I wish someone had laid out a list of Google Analytics tips or best practices when I started in digital marketing.
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